The bag brand was born in 1974 in N.Y. Despite its evolution, the strict commitment to materials, functionality and design has never been changed since its inception. A wide range of variations, from small key pouches to large boston, is popular by women around the world. The first reason supported around the world is "intellectual design" based on the philosophy of "form follows function". A new print that appears every month is an original design by N.Y's Creative Team. In recent years, collaboration with many famous brands and celebrities have also been announced one after another.